top of page


HBO's critically acclaimed series SUCCESSION has captured the attention of audiences worldwide, not only for its gripping storyline, but also for the characters' penchant for "quiet luxury" fashion—a style that emphasises the understated elegance of materials, cut, and low-key signifiers rather than loud design flourishes and logos. Following the premier of its fourth and final season, the show continues to fuel the conversation around this discreet fashion trend, serving as a reflection of society's growing affinity for subtlety and sophistication in personal style.

SUCCESSION showcases the lives of the Roy family, owners of a global media and entertainment conglomerate, as they navigate the complex dynamics of power, wealth, and family ties. Our lives may not be quite as high-stakes and chaotic as those depicted in SUCCESSION; nevertheless, the resurgence of quiet luxury offers a welcome respite from today's fast-paced and ever-changing world, and from the noise and clutter of modern fashion. As we continue to navigate the shifting landscape of style, embracing the principles of understated elegance can serve as a timeless anchor, keeping us grounded in the values of quality, craftsmanship, and personal expression.

This refined and subtle approach to luxury is aligned with MICHEL'S BESPOKE's core values, and the impeccable craftsmanship we provide for our discerning clientele. We remain dedicated to providing our clients with exceptional tailored garments that not only reflect the current trends in quiet luxury but also withstand the test of time.

This Business of Fashion article (paywall) on the subject mentions brands such as BRUNELLO CUCINELLI, LORO PIANA, THE ROW and ZEGNA, the latter of which has recently partnered with Roman Roy himself (KIERAN CULKIN) as brand ambassador. In addition to providing our clients with access to fabrics from ZEGNA and other exclusive mills , MICHEL'S BESPOKE celebrates understated elegance, emphasising the artistry and quality of materials, cut, and design through each garment. True luxury lies in the details: the finest fabrics, expert craftsmanship, and personalised designs that celebrate the individuality of each client. This approach aligns perfectly with the ethos of quiet luxury, allowing our customers to exude an air of confidence and sophistication without relying on ostentatious branding or conspicuous statements.

The quiet luxury phenomenon exemplified by HBO's SUCCESSION serves as a reminder that true style transcends trends, and can be recognised without the flashy, in-your-face logomania, which has begun to fade after almost a decade of dominance. Quiet luxury is about investing in high-quality pieces that are crafted with care and attention, representing a timeless elegance that speaks volumes about your personal taste and sophistication. As you curate your own wardrobe, consider embracing the principles of quiet luxury and allowing your individuality to shine through understated, yet impactful, fashion choices. Let MICHEL'S BESPOKE guide you through the process of selecting the perfect fabrics, designs, and tailored garments that reflect your unique style and preferences.


Follow the lead of Roman Roy and explore ERMENEGILDO ZEGNA's latest seasonal collection of fabrics, available from MICHEL'S BESPOKE.

Read Fashion Magazine for more about "quiet luxury" in SUCCESSION, The New Yorker for a wider look at the show's fashion, The Ringer for an even deeper dive into how the show achieves its distinct aesthetic and atmosphere, Glamour for Shiv's best season two outfits, or @successionfashion on Instagram to peruse the characters' outfits.



bottom of page